TikTok exposes ads through the EU Commercial Content Library and through Creative Center Top Ads. They share almost no fields. Measured 3 September 2026 on live pulls.
| Field | EU library | Creative Center |
|---|---|---|
audience_estimate | 100% | — |
first_shown / last_shown / days_shown | 100% | — |
advertiser_name | 100% | 30% |
metrics.ctr | — | 100% |
metrics.video_duration | — | 100% |
metrics.like | — | 95% |
objective | 0% | 100% |
metrics.cost_tier | — | 50% |
Audience estimates come as bands, not numbers — we saw 1K-10K,
10K-100K and 100K-200K. Top-ad video durations ranged from 5 to 291
seconds. Campaign objectives in a single US pull split across conversion, traffic, reach and
video view.
Two fields we would not build a workflow on.
cost_tier arrives for only about half of ads and TikTok does not publish what its
scale means. industry comes back as an opaque internal code such as
label_29103000000 rather than a readable name.
Run one brand-name search across several EU markets at once. Each ad is tagged with the country library it came from, for side-by-side comparison.
TikTok's CDN links expire. Save the actual ad video and cover-image files to storage so your reference library keeps resolving later.
Search TikTok's EU Commercial Content Library for an advertiser's ads. DSA-mandated archive with audience estimates. Never charged for blocked runs.
Top TikTok ads return their campaign objective, so you can see whether the winners in a market chase conversions, traffic, reach or views.
The EU DSA archive publishes an audience size band per ad. Return those bands to tell a brand's big TikTok pushes from its small tests.
Export an advertiser's EU TikTok disclosures with flight dates, audience band and a link to the official DSA record for compliance files.
Top TikTok ads return the video duration TikTok reports, next to CTR and likes, so you can ground your creative specs in what is winning.
Get TikTok's Creative Center Top Ads feed for a country: high-performing ads with CTR and like counts, no keyword search needed.